Now for a completely different read [NYTimes letter] on the item I posted recently.

CHEVY GETS THE FAITH

To the Editor:

Re "G.M. Gets Criticism for Backing Tour of Christian Music Performers" (Business Day, Oct. 24):

Chevrolet's sponsorship of a Christian concert tour reveals how some evangelical leaders have resorted to superficial marketing techniques to promote their religious views. These leaders are becoming like business managers who design market-driven programs to reach targeted audiences.

Spirituality becomes dependent upon providing church members with entertaining worship services that offer messages on success and psychological comfort. A growing number of evangelicals are promoting the development of programs and beliefs that foster cultural conformity.

It is tragic that Christian concerts have trivialized God by resorting to cheap marketing methods. America needs religious groups that encourage people to be cultural creators who embrace a spirituality that has a moral vision for the common good.
BRENT MUIRHEAD
Alpharetta, Ga., Oct. 24, 2002