on losing God, our sponsor

With the elimination of the phrase, "under God," from the Pledge of Allegiance, and the brand recognition that went with it, does the country risk losing its marketing powers?

The U.S. Justice Department, assigned the difficult task of finding a replacement, said it has already been in contact with several entities ("One nation, but 24,000 Starbucks") interested in having their brands associated with America. Until an agreement is reached, however, the U.S. will advertise the position by replacing the phrase "One nation, under God," with "One nation, (sponsorship opportunities available)."


Europeans, meanwhile, seemed to be confused by the entire episode. "I don't understand. I always thought it was 'One nation, we are God,'" said British Prime Minister Tony Blair. "Oh my, I've been worshipping them for nothing."

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Published on July 24, 2002 1:10 PM.

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